Hi folks! I’m Jessica A. Kent.

I’ve been writing and creating stories all my life, and have been writing and managing content for websites and businesses for 20 years.

Here’s more about my experience:

Content Strategy:

  • Harvard Business School: Oversaw content strategy for the 100+ page Prematriculation website, including content writing and management by working with various departments across the University; creating and managing Beginnings: The Prematric Blog; sending out weekly newsletter to 1000 incoming students encouraging engagement and action on Prematriculation activities. Read more about my experience here.

  • Literary Boston: Since 2012, I’ve been growing Literary Boston through an organic content marketing strategy: posting great content on the website, and distributing it through social media and a weekly newsletter. Read more about my experience here.

  • Boston Book Festival: Served as social media manager, marketing manager, and marketing advisor for the Festival, growing engagement across social media channels including Facebook, Instagram, Twitter, and TikTok; writing a newsletter sent to 10,000 subscribers; wrote relevant blog posts for the website.

  • Miscellaneous: Over the years I’ve managed content on company websites and blogs, and overseen communications programs.

Writing (view my portfolio here):

  • freelance work, including dozens of ghostwritten CEO articles placed on sites like Forbes, Fast Company, and Newsweek, posts featured on company blogs and industry websites, whitepapers and reports used as lead gens, and ghostwritten CEO content on LinkedIn

  • ebooks on business and marketing topics

  • website copy for nonprofits, small and medium-sized businesses, and even for Harvard Business School

  • email newsletter content for Literary Boston (my own project), Harvard Business School, and the Boston Book Festival

  • social media copy for Literary Boston (my own project) and the Boston Book Festival

  • podcast shownotes and other website and social media copy for promotion

  • academic writing, as my master’s degree is in literature from Harvard, where my 70-page thesis on Moby-Dick won the Director’s Prize for Outstanding Thesis

Course Creation, Writing, and Contribution:

  • Facebook/Meta: "Social Media Marketing" professional certificate

  • Facebook/Meta: “Marketing Analytics” professional certificate

  • Google: "Project Management" professional certificate

  • Aptly: "Marketing with TikTok" specialization

  • Aptly: "Land Your Next Role" job search course

Education:

  • BFA in Creative Writing/Writing, Literature, and Publishing from Emerson College

  • MA in Literature from Harvard University (Extension), where my master’s thesis won the Director’s Prize

I went part-time freelance in 2019 right before the pandemic, and ramped up my freelance projects enough to see myself through the pandemic. I’ve been full-time freelance since 2021.

This means that I know a lot about how to turn writing into content that brings value to clients and customers. And I can help you do that, too.