Build a content marketing strategy that puts you in control of engaging, educating, and inspiring your audience.

Content marketing can be messy.

Posting here, chasing the algorithm there. Endlessly revising copy that still doesn’t sound just right. Tracking down your CEO for thought leadership pieces. Never truly knowing if you’re saying the right things to your audience.

But what if you truly knew how to focus your efforts so that you knew what to say, why you’re saying, who you’re saying it to, and how to say it in a way that makes an impact.

Let’s streamline your content strategy to make it more easy to execute, so you can gain confidence in and control over engaging your audience and building your brand.

Hi! I’m Jessica A. Kent.

I help marketers achieve their strategic goals by streamlining their content marketing strategies, so that their content brings value to their audience, teaches them something new, and invites them to learn more.

With over 20 years of experience writing and managing content online, I know the value of having a clear content strategy that focuses you in on what you’re creating, why you’re creating it, who you’re creating it for, and where and when to share it.

And with dozens of ghostwritten CEO articles placed on sites like Forbes, Fast Company, and Newsweek, posts featured on company blogs and industry websites, whitepapers and reports used as lead gens, and ghostwritten CEO content on LinkedIn, I know how to create the high-quality content your audience is looking for.

How can I take the worry out of content strategy for you today?

Content Strategy Consulting

Create or refocus your content marketing strategy in the following areas:

Overall strategy creation or realignment

Goal-setting, target audience, messaging

Thought leadership strategy

Developing high-quality content (web, social, newsletter, etc.)

Channel identification and distribution

Measurement

Team structure and process

Who is this for?

Content Strategy from the Ground Up

For those looking to create a content marketing strategy, whether you’re a new company or an established one simply needed a reset.

Content Strategy Refocused and Refined

You have a content marketing strategy, but something’s just not working. For those looking to better structure and streamline their content strategy so they know where to focus for more value.

Content Strategy Matured

For those wanting to mature their content marketing strategy by improving the quality of their content, or build up their thought leadership or CEO ghostwriting capabilities.

Learn more about my offerings and rates, and hire me today:

Industries I work with:

  • Technology (SaaS, cybersecurity, IT, cloud)

  • Higher ed

  • Digital Marketing

  • Business Leadership and Consulting

  • Literary and arts organizations

  • Non-profits

  • "I had a great experience working with Jessica. She delivered just what we needed, right on time, and was a pleasure to work with. I look forward to working with her again."

    Upwork Client

  • "Jessica's communication throughout the project was top-notch. She was very thorough in her work and continued touch points to ensure we were both on the same page and she delivered a quality product. Will work with again in the future!"

    Upwork Client

  • "It was a pleasure working with Jessica. She perfectly understood what I needed and delivered. I will definitely hire Jessica again."

    Upwork Client