Build a content program around the ideas that matter.
A great content program takes more than occasional articles or LinkedIn posts.
It takes Story and Systems.
You need Story: the ideas, arguments, narratives, and human perspective that make your expertise distinctive and worth paying attention to.
You need Systems: a repeatable editorial process for extracting those ideas, shaping them into the right formats, and moving the work from conversation to publication.
That’s where Kent Content comes in.
Kent Content helps organizations build stronger content programs through strategy, thought leadership, systems, and selective execution.
Hi! I’m Jessica A. Kent.
I help founders, executives, and subject-matter experts turn their knowledge, experience, and points of view into substantive thought leadership—and build the editorial systems that keep the work moving.
For the past six years, I’ve helped founders and CEOs develop ghostwritten thought leadership featured in Newsweek, Fast Company, Forbes, Nasdaq, Bloomberg, and other publications. My work spans executive interviews, editorial strategy, articles, reports, podcasts, LinkedIn content, and other thought leadership assets.
My approach is also shaped by more than 15 years in content marketing, more than 10 years in higher education administration and communications — including content-intensive work at Harvard Business School — and a lifelong study of literature, writing, and storytelling.
Industries I Work With
Higher Education
B2B SaaS
Technology
Consulting/Professional Services
Arts and Culture
Content Strategy
For higher ed teams, programs, centers, and mission-driven organizations that need to turn scattered content into a clearer, more strategic system.
This work helps you clarify what to create, why you’re creating it, who it’s for, where it should live, when it should go out, and how the content system should actually work.
Ideal for clients who are asking:
Why does our content feel scattered?
Are we creating the right content for the right audience?
How should our content support our institutional, program, or audience goals?
What should our content pillars be?
How do we build a usable editorial calendar?
Where are our workflow, review, or approval bottlenecks?
How do we make content more consistent, purposeful, useful, and effective?
Offerings include Content Strategy Critiques, Content Strategy Design Intensives, and Content Strategy + Implementation Sprints.
Thought Leadership Programs
For organizations, founders, executives, and subject-matter experts who have valuable ideas, but need a stronger strategy and editorial system for turning those ideas into substantive, consistent thought leadership.
I help you extract, interpret, and articulate the expertise inside your organization: identifying the ideas worth leading with, shaping a distinctive point of view, and developing the articles, reports, speeches, newsletters, LinkedIn content, podcasts, and other assets that bring that thinking to a wider audience.
This work moves thought leadership beyond scattered opportunities and disconnected content pieces. Together, we build a coherent editorial program around what your leaders and experts should be known for—and a repeatable process for moving those ideas from conversation to publication.
This may be the right fit if you are asking:
What ideas should our leaders or experts be known for?
What distinguishes our perspective from the rest of the field?
How can we turn deep expertise into clear, relevant public-facing content?
Which channels and formats best support our goals and audience?
How can we create a sustainable thought leadership program rather than a series of one-off pieces?
Who can lead the strategy, interviews, synthesis, writing, and editorial production?
Engagements may include thought leadership strategy, executive and expert interviews, positioning and editorial development, content roadmaps, articles, reports, speeches, newsletters, LinkedIn content, podcast development, and other publication-ready assets.
Story & Systems Strategy Session
The best content programs run on two engines: Story and Systems.
You need Story: the narrative, argument, point of view, and storytelling craft that make your work resonate with the people you serve.
You need Systems: a repeatable process for turning ideas, expertise, and institutional knowledge into content that consistently reaches and supports your audience.
A Story & Systems Strategy Session is a focused 60-minute working session designed to help you identify what’s holding your content, thought leadership, or communications efforts back — and what to do next.