Content Marketing Services
Let’s transform your content program so you go from confusion to clarity, so you can better connect with your audience and position yourself for future growth.
Content marketing plan
Why you need a content plan: You wouldn’t try to write a novel starting with the individual scenes, without giving any thought or planning to your plot, who your characters are, and the story you ultimately want to tell. Similarly, content creation without a strategy just makes everything harder and less cohesive to your audience. Having a solid content strategy can help you better speak to your target audience while saving time and effort.
How I can help: I work with you to create a comprehensive content plan — strategy, process, and execution — unique to your business that includes goal-setting, identifying your target audience, solidifying your message and brand, strategies for various content channels, analytics, and more. Then, simply take this strategy and execute it.
Package can be booked comprehensively, or we can work on individual components: strategy, process, or execution.
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Here’s the process I take my clients through when developing their content plan:
Strategy:
First, we start with your goals and what you’re trying to achieve in your marketing efforts, as well as identify metrics to track. Then we determine who your target audience is and I develop audience personae, so that you can speak to them more directly in your marketing efforts. We pick key topics for your content that will further your goals and that your target audience will gravitate towards, and come up with subtopics and ideas based on these topics. We also talk about branding, voice, and style so that your content will be aligned with your messaging.
Process:
We’ll figure out which channels are going to be the best places for your marketing efforts based on where your target audience is. I put all of it together into a detailed content calendar that shows why you're creating a particular piece of content, what you're creating content about, who you're creating it for, and where and when you'll post it. I’ll take a look at your content development process so that you can more easily create high-quality and highly-targeted content, and to make sure you have the right resources and roles.
Execution:
Now it’s over to you! Once you have this detailed content calendar and streamlined process, it's much easier to create content that's tailored to your audience, aligned with your goals, and that tells the story you want to tell. We’ll work on content creation best practices across various formats. You start creating and distributing content to your various channels, guided by your content calendar. We’ll establish a cadence for measurement: looking at metrics, analyzing that data for insights, and applying those insights to improve your content strategy. Finally, we’ll revisit this strategy and program and make sure that it’s sustainable for you to continue into the future.
Ready to get started? Fill out the form below.
Content creation/program management
Why you need content project management: Marketing teams are trying to juggle a lot these days — and may not have the capacity to develop, write, and edit high-quality content. As such, many teams today are outsourcing to content experts. Why not you? Serve your audience high-quality, well-written content, even if you don’t have the capacity to develop or write it in-house.
How I can help: Blog posts, articles and insights, email/newsletters, social media content, industry reports, whitepapers, video scripts, copywriting… Let’s talk about what projects or campaigns you need done for you. I’ve been honing my writing craft for 25 years, and bring that excellence and high bar of standard to every writing or content management project.
Ready to get started? Fill out the form below.
Thought leadership strategy
Why you need a thought leadership strategy: Leverage your leadership’s expertise in your content by uncovering your unique point of view and how to communicate it to your audience through your content. By uncovering and articulating your unique POV to the world through your content, you become a trusted industry go-to for your audience.
How I can help: For the past five years, I’ve been the thought leadership ghostwriter for a dozen CEOs and business leaders, with articles placed on Forbes, Fast Company, Newsweek, and other industry sites, along with ghostwritten CEO content on LinkedIn. I work with clients to identify their unique perspective on industry topics and, most importantly, how to articulate it in their content. I can do the same for you!
Ready to get started? Fill out the form below.
Storytelling and structure strategy
Why you need storytelling and structure: There’s a lot of bland content out there that read as lists of topics or ideas simply strung together without the ability to engage the reader. Why not differentiate yourself? Great content not only tells stories to capture attention and emotion, but has a narrative structure that guides a reader through an argument to a new way of thinking. And research shows that storytelling better engages the brain, holds attention, and increases trust and compassion.
How I can help: Turn boring content into an intriguing and engaging experience for your audience. My background in creative writing means I know how to tell a story, appeal to a reader’s emotions, and position them as the hero being guided to their new future by your company’s offerings. My background in academic writing means I know how to structure arguments that lead an audience into a new way of thinking. (I actually attribute my success as a ghostwriter for CEOs and founders to my academic writing training!)
Ready to get started? Fill out the form below.
Content writing training, editorial, or coaching
Why you need better writing: In a time when most of the content out there is just average, delivering high-quality, well-written content to your audience that engages them and teaches them something new will easily make you stand out from your competition. Knowing how to craft content that furthers your strategy will help making your marketing that much more impactful as well.
How I can help: I’ve been writing and honing my craft for 25 years, and have been writing content online, managing websites, and overseeing content and communications programs for nearly as long. I can help your team (or just you, if you’re a freelancer) become writing superheroes who know how to weave words and craft narratives that can truly speak to your audience.
Ready to get started? Fill out the form below.
Content program troubleshooting and audit
Why you need a streamlined and focused content program: It’s not enough to be “good enough,” especially when it comes to attracting an audience, getting them to say yes, or keeping them engaged once they’re your customer. But many marketing teams, departments, and programs need to do more with less these days. That’s why troubleshooting your content program, working out the bugs, and streamlining and simplifying can help you save time, stress, and resources, and help you more effectively use your budget.
How I can help: I can help you examine and diagnosis your content program issues — process or team structure problem? a lack of messaging and positioning? no measurement? — and put in place new approaches to help get you on track. Or if you’re looking for an audit of your content to assess quality, focus, or gaps/repurposing areas, I can help with that, too.
Ready to get started? Fill out the form below.
Ongoing Marketing Consulting or Coaching
Have you ever wanted a strategic content marketing partner to be on call? Book a series of weekly check-ins or retainer access so you feel confident and supported as you execute your marketing plans. (Can be booked separately or added on to the above content marketing plan.)
Individual Marketing Consulting Call
Looking for guidance, feedback, or questions answered about marketing strategy, social media, newsletters, websites, writing for the web, or other marketing challenges you’re facing? Book a one hour consulting call where I can guide you through answers and strategies so you can feel more confident and in control. (Notes and recording sent after.)
Ready to get started? Fill out the form below.
Let’s work together!
Fill out the form below with what marketing solutions you’re looking for! I’ll follow up to schedule a quick call to talk through options.