Content Marketing Strategy
As Morpheus says in The Matrix, “There’s a difference between knowing the path and walking the path.”
You may know you need a content strategy, yet you may not know where to start.
Here’s how I can help you walk the path.
Why Do You Need a Content Marketing Strategy?
1. So you know WHO you’re posting to
2. So you know WHAT to post
3. So you know WHY you’re posting
4. So you know WHEN to post
5. So you know WHERE to post
6. So you know WHAT to measure
7. So you know HOW you’re executing
Ultimately, a content marketing strategy helps you build awareness about your brand, increase audience trust as they get to know you, educates your audience on your industry and how you can help them, and allows you to build and convert your audience through your own efforts — and not rely on someone else to tell your story.
Content Marketing Strategy Services
Level III: Content Marketing Strategy, Writing, and Execution
What it is:
A content marketing strategy created for you, plus one month of content written for you.
Who this is for:
Small businesses, non-profits, or solopreneurs that know they need a content marketing strategy, yet don’t know where to start, may not have the resources to build it in-house or support content writing/creation, have stalled out on a current content marketing strategy, or just need a kick-start. They need both a roadmap and a guide!
What you get:
Your own content marketing strategy for social media, blog posts, newsletters, or other content tailored to your business and its goals, including a distribution strategy
A copy of my content marketing strategy playbook (full of everything I’ve learned from managing content over the years)
Valuable, time-saving templates that I’ve used for my content creation and management (like a social media calendar and a line-by-line fill-in blog post template)
A content audit to see what you have already and what you need
A month’s worth of content written and prepped for you
SEO and keyword research where applicable
Access to me and my knowledge via a private Slack channel (or email, if you prefer)
Writing coaching so that you’ll be prepared to create your own content after our time is up
Guidance on content distribution and platform engagement
Tracking and analyzing your metrics for insights and improvement
Content strategy hand-off so you can be confident going forward
The process:
Step 1. Let’s start with the good ol’ discovery call so I can learn more about your needs, pain points, and ideals to see if we’ll be a good fit for working together.
Step 2. (Month 1.) If we decide to work together, we’ll launch with a kick-off call, where you’ll tell me everything about your business, your brand voice, your target audience, what’s worked in the past and what hasn’t, and what you hope to achieve with your content strategy.
Step 3. I take everything you’ve told me, including what I’ve learned through my content audit, and create a content marketing strategy for you. We’ll have a strategy call where I go over what I’ve planned out for you, and tweak as needed.
Step 4. (Month 2.) I get to work writing a month’s worth of content that we then distribute on your channels.
Step 5. (Month 3.) We focus on distribution and tracking, analyzing metrics across platforms, gaining insights on performance, and making improvements to the strategy based on those insights. Additionally, I make sure that you’re prepared to continue your content strategy after we finish work.
Step 6. Congratulations! Now it’s time to continue growing and evolving your content strategy on your own.
Package starts at $6,000 (3 month commitment, with ongoing options)
Level II: Content Marketing Strategy
What it is:
A content marketing strategy created for you, that you then execute.
Who this is for:
Small businesses, non-profits, or solopreneurs that know they need a content marketing strategy, yet don’t know where to start, have stalled out on a current content marketing strategy, or just need a kick-start. They do have the resources for content creation, they just need a roadmap!
What you get:
Your own content marketing strategy for social media, blog posts, newsletters, or other content tailored to your business and its goals, including a distribution strategy
A copy of my content marketing strategy playbook (full of everything I’ve learned from managing content over the years)
Valuable, time-saving templates that I’ve used for my content creation and management (like a social media calendar and a line-by-line fill-in blog post template)
A content audit to see what you have already and what you need
SEO and keyword research where applicable
Access to me and my knowledge via a private Slack channel (or email, if you prefer)
Content strategy hand-off so you can be confident going forward
The process:
Step 1. Let’s start with the good ol’ discovery call so I can learn more about your needs, pain points, and ideals to see if we’ll be a good fit for working together.
Step 2. (Month 1.) If we decide to work together, we’ll launch with a kick-off call, where you’ll tell me everything about your business, your brand voice, your target audience, what’s worked in the past and what hasn’t, and what you hope to achieve with your content strategy.
Step 3. I take everything you’ve told me, including what I’ve learned through my content audit, and create a content marketing strategy for you. We’ll have a strategy call where I go over what I’ve planned out for you, and tweak as needed.
Step 4. (Months 2 and 3.) I shift into coach/consultant mode as you take the content strategy and execute it. I provide ongoing guidance on creation, distribution, and analytics.
Step 5. Congratulations! Now it’s time to continue growing and evolving your content strategy on your own.
Package starts at $2,500 (3 month commitment, with ongoing options)
Level I: Content Marketing Consulting
What it is:
Consulting for your content marketing strategy or content creation.
Who this is for:
Small businesses, non-profits, or solopreneurs that have a content marketing strategy in place or in mind, yet just need help executing their plan — content creation, distribution, thought leadership, or other areas of need.
What you get:
Three coaching/consulting calls, one per month
Access to me and my knowledge via a private Slack channel (or email, if you prefer)
A content audit to see what you have already and what you need
A copy of my content marketing strategy playbook (full of everything I’ve learned from managing content over the years)
Valuable, time-saving templates that I’ve used for my content creation and management (like a social media calendar and a line-by-line fill-in blog post template)
Any other research or resources that you need to be successful (e.g., you want to learn more about analytics)
The process:
Step 1. Let’s start with the good ol’ discovery call so I can learn more about your needs, pain points, and ideals to see if we’ll be a good fit for working together.
Step 2. If we decide to work together, we’ll launch with a kick-off call, where you’ll tell me everything about your business, your brand voice, your target audience, what’s worked in the past and what hasn’t, and what you hope to achieve with your content strategy.
Step 3. We’ll then set up our three coaching/consulting calls, how we want to communicate, and begin!
Package starts at $1,500 (3 month commitment, with ongoing options)
Level 0: Just the Content Writing
You’ve got the strategy, and now you just need the high-quality, well-crafted writing? Head here for more information on my content writing services.
Who I Work With
If you don’t yet have a content strategy but know you need one, or you want to reimagine your content strategy, get in touch!
Small Businesses
Freelancers and Solopreneurs
Non-Profits
Authors and Writers
DIY Products and Courses
Coming soon!
Let’s Work Together
Tell me what content marketing pain points you’re trying to solve and I’ll help you solve them.