B2B Tech (SaaS, IT, cybersecurity)

What you need: B2B companies need to differentiate themselves to stand out among a crowded marketplace — and they can do so with content. Instead of focusing on product features, B2B content should focus on the transformation it brings to customers. Leaders in this space have the opportunity to stand apart with thought leadership that can guide their audience into the future of the industry.

My experience: For the past five years I’ve worked with B2B CEOs and founders to write their stories and help grow their businesses. My freelance ghostwriting work has been featured in Newsweek, Fast Company, Forbes, Nasdaq, Cyber Defense Magazine, Cybersecurity Insiders, HackerNoon, Security Ledger, Enterprise Talk, The Manufacturer, Industry Today, CryptoSlate, Bitcoin Insider, and more. I’ve also developed blog posts, industry reports, ebooks, whitepapers, and social media posts for companies in digital marketing, AI, IT services and infrastructure, enterprise software, cybersecurity, blockchain and crypto, med tech, and defense tech.

Higher education

What you need: The higher ed experience is transformational, and incoming and current students need more to be engaged than just stats and information. Lead your marketing efforts — from MarCom down to department communications — with storytelling and possibility.

My experience: I spent 12 years working in higher education, 8 of which were spent writing and managing content. I oversaw Harvard Business School’s Prematriculation program for six years, overseeing content and communication strategies for incoming MBA students that resulted in increased engagement, trust, and enrollment. My weekly newsletters went out to 1,000 incoming students, and the blog I launched featured student stories, faculty guidance, and administrative advice. Each year, I reviewed student feedback and website analytics to improve our efforts.

Non-profits

What you need: Non-profits are mission-driven, and therefore story-driven. Your content should highlight the changes you’ve made in your community and in the people you serve, and should draw in your followers to be part of your mission, too! Studies show that content that connects with its reader or viewer can increase empathy and donations as well.

My experience: I’ve held various marketing and communications roles with non-profits in the past, including communications manager and webmaster and content/copywriter for two Albany-based non-profits. I’ve also held various roles with the Boston Book Festival, including Deputy Director in 2022, which included overseeing paid and organic marketing efforts. In 2021, I was their social media manager, where I built and executed a content strategy across Facebook, Twitter, Instagram, and TikTok (500 pieces of content), growing the following across all platforms.

The literary community: literary businesses, organizations, and authors

What you need: You’re looking to connect with readers, writers, festival-goers, donors, and other literary-minded people. Yet too often you’re doing it on a shoestring budget — or no budget — and if you’re an author you’ve now been tasked with carrying the weight of your own marketing. The goal is target content with a clear roadmap that makes everything simple, fast, and effective.

My experience: You may know me as the founder and content creator behind Literary Boston, where I’ve built an audience of local readers and writers over the past 13 years through organic marketing means via website, social media, and newsletter. My first job was as a library assistant, I spent ten years as a bookseller, and I spent a few years working for and running the Boston Book Festival. I’m also a writer myself and a recent graduate of GrubStreet’s Novel Incubator program.

The above industries are where I have the most experience, but still get in touch if you don’t fall into the above!