Content Marketing Strategy
Marketing should always begin with a strategy. — a map for what you’ll do, why you’ll do it, who you’ll speak to, and when and where you’ll share content.
Who is this for? Marketer who need a content strategy but don’t know how to build one, or who are overwhelmed with/can’t figure out/aren’t seeing returns with their content strategy and need to refocus.
What’s the pain point? You know you need a content marketing strategy, yet don’t know where to begin or you’ve stalled out on your current marketing efforts.
What’s the solution? You not only get a map to more easily navigate your marketing efforts, but confidence in and control over building your audience.
What’s the process? We’ll work together to determine your marketing goals and what you want to tell the world about! I’ll then deliver a personalized content marketing strategy to you that you can then take and execute.
Areas of focus
Overall Content Strategy
A comprehensive strategy unique to your organization that includes goal-setting, identifying your target audience, solidifying your message and brand, strategies for various content channels (website, blog, social media, newsletter, etc.), analytics, and more. Simply take this strategy and execute it.
Thought Leadership
Uncover your unique point of view — what you have to say about your industry that differentiates you from others — and how to communicate it to your audience through your content.
High-Quality Content
You can have the best strategy, but no one will pay attention if your content falls flat. I’ve been writing professionally for 20+ years, and can show you how to develop high-quality content that speaks to your audience, catches their attention, tells them a story, draws them in with a new way of seeing the world.
Distribution
Great content is nothing if you can’t get it front of your audience. Having a strategy for distribution across the right channels will accelerate your marketing and get you to your audience faster.
Measurement
Understanding how to measure the impact of your content will not only help you know what resonates with your audience, but will help you refine your strategy.
Team Structure and Process
You need people to execute a great content strategy and processes to guide them. I guide you on how to structure your team, what capabilities you need, and who you need full-time and what you can contract out.
How it works
Initial Discovery Call: Let’s talk about what you need and if I can help!
Contract, Timelines, Deliverables, Expectations: If we choose to work together, we’ll set up the terms of engagement.
Project Kick-Off: We’ll meet so that I can learn everything about your current content strategy (or lack thereof), how you run your strategy (i.e., content development process), and where your biggest pain points are.
Research and Digging In: In addition to talking through your challenges, I’ll read through your content and dig into what you’re currently doing, as well as talk to other stakeholders who can help guide your content strategy creation.
Creation: I’ll create your personalized content strategy that will guide your new efforts, including goals, target audience personae, your unique messaging and thought leadership, strategies for various channels (web/blog, social media, newsletter, etc.), a library of content ideas, templates, and development guidance, analytics tracking, content audit, a content calendar, and more.
Delivery: We go through your new strategy and materials — delivered in a custom-made online dashboard — and revise as need be.
Training or Workshops: If needed, we can conduct any additional training or workshops, like working on developing your thought leadership, training on how to create a content calendar, or any other needs that arise.
Implementation and Execution: Now, take your new content strategy and implement it!
Check-Ins and Coaching: …but you don’t have to go it alone. We’ll have a series of check-ins so I can help you implement that strategy and make sure it becomes smooth sailing for you.
What you get
(i.e., all the resources you’ll ever need to easily executing your content strategy)
Personalized Content Strategy
Personalized content marketing strategy you can implement that answers the 5 Ws: why you’re making content, who you’re making content for, what content you’re making, and where and when you’re distributing that content.
An audit of your current content.
SMART goals creation to guide your content strategy.
Audience/ICP research and three ideal customer personae.
Competitor content audit (up to three).
Strategies for various distribution channels, including web/blogs, newsletters, social media, podcast, webinars, video, and placed media (dependent upon strategy).
Thought Leadership
Guidance and training on how to uncover your unique POV and how to communicate it in your content.
Guidance on creating a CEO thought leadership/ghostwriting plan.
A personalize strategy for your unique thought leadership.
High-Quality Content
Guidance on what type of content to create for your funnel (top, middle, and bottom).
A library of ideas based on market research in your industry/niche you can use for your content.
Guide to writing great content (blog posts, articles, social media posts, case studies, white papers, industry reports, etc.), including how to structure an argument, how to use storytelling in your content, how to research and leverage data, how to use SMEs, and more
Templates, briefs, how-tos, frameworks, and samples that streamline your content creation.
A personalized content style guide to get you clear on your messaging, voice, style, tone, word choice, and other brand necessities.
Distribution
Guide to distribution on your various channels (including channel set-up, if needed).
A personalized content calendar that you can follow from Day One.
Best practices for social media posting and engagement.
Measurement
Guide to tracking and analytics, and how to use data insights to guide your content strategy (without needing a degree in BA!).
A personalized analytics dashboard.
Team Structure and Process
Guidance on how to set up your content marketing team, including what to hire or contract for.
How to structure your content development process, from idea generation to publish to repurposing content.
Tools and resources to use.
Plus…
A personalized content marketing dashboard (in Notion) that will guide your content planning, creation, and execution in one handy portal.
Calls and check-in to train you and guide you on how to implement your new strategy.
A project Slack channel for help and questions during implementation.
Let’s work together!
Fill out the form below with what marketing solutions you’re looking for! I’ll follow up to schedule a quick call to talk through options.