Content Strategy

for higher ed teams, programs, centers, departments, and initiatives ready to turn scattered content into a clearer, more strategic system.

Content Strategy Design Intensives • Content Strategy Critiques • Implementation Sprints

Is your content working as hard as it should?

Higher ed teams create a lot of content: program pages, newsletters, student communications, event promotions, faculty stories, alumni updates, social media posts, research highlights, blog posts, resource pages, and more.

But even when content is getting published, the strategy behind it can still feel unclear.

Your content may be consistent, but not compelling. Useful, but hard to find. Thoughtful, but disconnected from your audience’s actual questions. Published, but not aligned across channels. Or you may be stuck in the cycle of deciding what to post at the last minute, updating pages only when something breaks, and hoping your audience connects the dots.

But content works best when it has a deliberate job.

In higher ed, content does more than promote. It helps prospective students understand programs, current students navigate their experience, faculty share expertise, alumni stay connected, communities engage with your work, and audiences understand why your mission matters.

Strong content should clarify what you do, who you serve, why it matters, and what your audience should understand or do next.

And that’s where I can help.

My Approach

Content strategy needs both compelling Story and a practical System behind what you publish.

I use a clear strategic framework to help higher ed teams understand what content they should create, why they’re creating it, who it needs to reach, where it should live, when it should be published, and how the system should actually work.

What

We identify the core themes, topics, formats, and content assets that support your program, department, center, initiative, or institutional goals.

Why

We clarify the purpose behind your content, so every piece has a job: building awareness, educating your audience, strengthening trust, supporting student or community engagement, answering key questions, or moving people toward a clear next step.

Who

We define the audience you’re trying to reach, including what they care about, what they need to understand, and what questions, concerns, or barriers your content should address.

Where

We determine the right channels for your content, based on your audience, goals, internal capacity, and existing content ecosystem.

When

We build an editorial rhythm that supports consistency without creating a constant content scramble.

How

We look at the system behind the content: ownership, workflows, approvals, content calendars, measurement, maintenance, and the implementation gaps that keep good ideas from becoming effective content.

Work With Me

Content Strategy Critique

Not ready for a full strategy engagement? Start with a Content Strategy Critique.

I review your outward-facing content ecosystem — website, program pages, newsletter, blog, social presence, event content, faculty or student stories, and other relevant materials — and identify what your content currently signals, where the strategy is clear or missing, and where your content may be disconnected from your audience, goals, or larger story.

You’ll receive an editorial strategy letter with:

  • what your content currently communicates

  • where the content feels clear, scattered, outdated, or inconsistent

  • where audience resonance may be missing

  • where the audience journey has gaps

  • where your Story or Systems may be breaking down

  • what to prioritize first

Rate: Starts at $1,000.

Content Strategy Design Intensive

This intensive is designed to help you build a clearer, more strategic content system.

We’ll clarify your content goals, audience, key topics, channels, formats, editorial rhythm, and calls to action, then turn those insights into a practical content strategy your team can begin using immediately.

Process:

  • You’ll submit an intake questionnaire outlining your current content challenges.

  • I’ll review your existing content, channels, and outward-facing materials.

  • In a 60–90 minute intensive, we’ll talk through what’s working, what’s not, and what your content needs to accomplish.

  • I’ll create a content strategy document with recommended content pillars, channel guidance, editorial direction, and implementation next steps.

  • We’ll meet for a second call to review the strategy and answer remaining questions.

Rate: Starts at $3,000.

Content Strategy + Implementation Sprint

For higher ed teams that need more than a strategy document, this sprint helps put the strategy into motion.

This engagement includes the Content Strategy Design Intensive plus 4–6 weeks of strategic implementation support. I help you translate the strategy into a working editorial system, content calendar, content briefs, workflow recommendations, and early content direction.

This is not ghostwriting or ongoing content production. It is strategic content leadership: helping your team understand what to create, how to structure it, who should own it, and how to keep the system moving.

Potential deliverables include:

  • 60–90 day content roadmap

  • content calendar structure

  • content brief templates

  • editorial direction

  • content workflow and ownership recommendations

  • review of initial content ideas or drafts

  • guidance for internal teams, freelancers, or writers

  • recommendations for maintaining and updating content over time

Rate: Starts at $5,000.

Story & Systems Strategy Session

Not sure where to begin? Book a one-hour Story & Systems Strategy Session first!

Let’s Get Started

Fill out the form to get started on clarifying your positioning and strengthening your messaging.